Accelerate the exchange of knowledge between farmers
The show “Ilazao aho hilazako aminao” (literal translation: You tell me something and so will I) is broadcast twice per week. This show aims at the exchange and the sharing of knowledge between the producers. Thanks to transmitted testimonies some of the farmers profit from advice of others. Results as well as different practices get popular in the region of Haute Matsiatra, such as the “system for irrigated rice cultivation” (SIR) which became the most applied type of cultivation among the producers. |
Stimulation of natural competition between communes and districts
The radio sends success stories of neighboring communities, for instance through interviews about how partnerships with development organizations are established. Hence this stimulates the others and a healthy competition is established. |
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