Announcements and dedications are an important part of the radio’s program: at least one hour a day is used to transmit announcements. Those short messages can be about family news, the announcement of the death of a person and following information concerning the funeral, meetings (with regard to a certain group, project or development program), the theft of livestock, the loss of something as well as the sale of different products and certain ceremonies.
Improvement of family relations Radio Mampita supports family relations through announcements, dedications and radio plays. This is particularly the case for bigger families whose members live in different parts of the region of Haute Matsiatra.
Reduction of expenses Announcements reduce the expenses for the organization of family events. In the past, to announce a demise to all family members or to invite them to a celebration, the farmers had to find a way to spread the news (one family member had to go from door to door, from village to village to announce the news) which came along with expenses. Now it is the radio that takes care of this through announcements, which are also called Kaika.
Facilitation of the farmers’ access to information The farmers also use the announcements to make their products known. Usually, members of a basic group benefit from it the most.
The approach of the operators of development and their beneficiaries The large service area of RADIO MAMPITA allows a vast broadcast of information for the profit of the operators of development and their respective targets. Operators of development, the supplier of craft equipment and agricultural products do not have to move around