Reach of a certain target group One of the main advantages of Radio Mampita is the ability to target a certain group of listeners in selected territories. The media of the active woman Women do not have much free time because they are mostly occupied with their work and with their families. Hence, the radio is a judicious source for those who send information to this target group. |
The theater of imagination
With its different formats the radio creates images in the mind of its listeners. That allows producing a low-priced commercial which would cost a fortune for example on TV. Therefore the radio also serves as a TV in the minds of the listeners as they create their individual images. The radio also creates images of brands… … as well as a positive feeling towards certain products, a service or an organization. |