A drive for development in the region of Haute Matsiatra It is undisputed that the improvement and the extension of telecommunication is a priority for improving the standard of living of farmers. Therefore Radio Mampita aims to support the horizontal communication in rural areas by delivering messages as well as providing information so that the farmers can deepen their knowledge and improve their standard of living.
The most listened The great advantage of Radio Mampita is the appreciation by the farmers. They do not only profit from the radio but they are also the basis of the radio which is the only one that speaks the regional dialect Betsileo. The radio has authority and farmers accept advice eagerly. Almost 80 percent of the 1,5 million inhabitants of the service area listen to Radio Mampita on a regular basis. The development of agriculture is not the only reason; they also benefit from other features especially during difficult situations. For instance, the radio assists in case of theft and helps to increase the local security situation.
The independence of the radio Besides information Radio Mampita also transmits music and radio plays. Yet the radio is completely neutral: It neither reflects nor does it broadcast religious content. This neutrality is highly appreciated by international organizations and NGOs which often use the radio to sensitize the population for their respective themes.
The rural associate radio that is managed by farmers – for farmers The association MAMPITA was created in order to unify the forces of the farmers and to assist them with sharing and extending their knowledge. The association is private and open to all farmers and regional operators.
The work of the Association is assured by three instances
The general assembly (GA) is the supreme decision-making instance and sets the long term goals. The general assembly also elects the members of the board of directors (BD). Furthermore the budget plan as well as the plan of action are elaborated by it.
The BD looks after the applications of the GA and supervises the work of the technical team
The manger of the radio executes the directions and ideas of the BD, assures that the radio functions and realizes its activities